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Barfly Bar Catering Services

Barfly placed advertisements with a casual style, previously featuring one ad with a blue club-like feel and a second featuring a martini glass with a bright glow. The challenge was to update the look to appeal to both weddings and corporate events.

An elegant yet professional font deemed attractive to brides and corporations updated Barfly's previously casual script. Wine replaced the cocktail, adding a touch of class. The long and vague headline, "Your one-stop shop for all your beverage needs." sounded like a beverage store rather than a full service caterer. A direct descriptive headline, "Full Service Bar Catering" replaced it.

Advertising | Lannam LLC updated the look and style of Barfly's magazine advertising to work for both wedding events as well as corporate events. The corkscrew subtly implies service.

Advertising | Additional advertising was created for Barfly's advertising campaign. The unique angle and soft focus of the images apply to both advertisements for consistent style.

Advertising | Other concepts were created, such as this advertisement, but not implemented, for Barfly's advertising campaigns.