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Fierce Hugs Inc.

Fierce Hugs Inc. is a manufacturer and online retailer of 100% organic cotton baby clothing made using fair labor standards. Tired of pedestrian ducks, trucks, and teddy bears, Fierce Hugs Inc. focuses on cool hip prints that are designed by independent artists whom they support.

Corporate Identity | Logo: The company's name gives the brand a little attitude and the fireball character adds whimsy. We hired Italian artist Silvia Osella to create our fireball, then pieced together the wordmark with the character for a complete design. The green and brown tones of the identity communicate the eco-sensibilities of the company, reflecting their efforts in sustainable commerce.

Corporate Identity | Stationery: The stationery has a bold green border with wisps of green curls -- the 'smoke' coming out of the logo character's top -- to echo the playful nature of the design.

Packaging | The packaging provided a window for visibility of the cool graphics inside, and easy access for shipping fulfillment. It also acted as an automatic gift box for wrapping.

Catalog | We created a versatile catalog that could be used for both consumers and wholesale retailers in which the company could easily add or remove pages for constantly changing inventory. View a few pages in detail.

Animated Banner Advertisement | The company hoped to position itself to appeal to gift buyers. Several animated ads were created, including this one featuring their most popular graphic of a marmalade jar chasing a strawberry..