Logo Design

What's in a Logo

So what's the visual cue that sets you apart from your competitors? Business cards are generally your first chance to make a powerful first impression and logo design needs to convey who you are and what you do - visually.

Fierce Hugs, Inc. | Illustrated by Silvia Osella. Tired of pedestrian ducks, trucks, and teddy bears, Fierce Hugs Inc. is a baby clothing manufacturer that focuses on cool hip prints. To boot, their apparel is 100% organic cotton using fair labor standards, and the prints are designed by independent artists whom they support. The company's name gives the brand a little attitude and the fire-flame character adds whimsy. We hired Italian artist Silvia Osella to create a fireball character for us, then pieced together the wordmark with the character for a complete design. The green and brown tones reflect the eco-sensibilities of the company, reflecting their efforts in sustainable commerce.

Preventive Medicine Inc. | A high-tech healthcare company whose clients are other healthcare corporations. The use of the caduceus conveys their heavy association to medicine and medical practice, with the blue and gold implying richness and value. The 'P' overlays the 'M' with the 'I' forming the bottom of the caduceus.

Axa Realty | The realty company's original name was TOT, and a lower case t-o-t was used to create the logo in the form of a house, with a zen-like flow through it. When the name was later changed to AXA, the company's president chose to retain the original logo design, later implemented into its stationery system.

MN Media | A media and advertising agency, MN Media needed an updated clean crisp logo that could easily reproduce on a multitude of scales. Its audience was the Vietnamese business market.

Out of Hear Inc. | A Los Angeles based entrepreneur built his business to service the entertainment and recording industry. Out of Hear's business rents portable mobile sound kits that allow engineers to set up a complete sound studio on the go by bridging a system from anywhere in the world via ISDN lines. The logo embraces music and sound by imitating an equalizer, using seven bars that represent the seven notes on the musical scale. The graduation of the bars form a bridge shape, representing the bridging nature of the company's service.

Nguyen & Associates | An accounting firm in Ho Chi Minh City requested a design that would appeal to the affluent Vietnamese. The script ampersand conveyed an upper class lifestyle while the font of the design retained a classic, not contemporary, look.

Cloud 10 | Cloud 10 represents affordable massage therapy for the locals of Park City, a luxury resort town. Its proprietor is a private licensed massage therapist, focusing on providing massage not only at the local high-end spas, but available to locals in need of some R&R. A stationery system was also developed.